A new addition to the SIMULA* roster,

james/them is a groundbreaking new gen z targeted artist exploring the relationship between gender politics and life as performance.

emerging from the scorched Arizona landscape, Rotting Yellow is a sonic anomaly that defies easy categorization. This enigmatic trio - Alexander Helapitage, Heather Grimes, and Nate Ray - crafts a haunting blend of noise and melody that's as mesmerizing as it is unsettling.

Their debut "Fountains Beneath Hell" is a descent into a world where familiar sounds become alien terrain. With Nate Ray as their rhythmic anchor and sound sorcerer, Rotting Yellow conjures auditory experiences that linger long after the last note fades.

our newest simula signee.

mope, the brooklyn quartet led by rob norris, isn't your typical indie rock band. with griffin robillard, matt lancaster, and james world's michael madrid rounding out the lineup, these guys are as comfortable behind a mixing desk as they are on stage. their latest single "Oh No" is a moody banger that'll stick in your head for days. catch them live and you'll see why the brooklyn scene is buzzing about @mope.wav. just don't expect them to actually mope around on stage.

in the words of a bandcamp supporter:

“Michael is the kind of artist that I long to be. Unflinching, unpredictable, and determined to connect with the listener on some emotional level. This collection is an amazing ride that illuminated my inner turmoil while cradling me in a warm embrace. Michael is one of a kind in an often bland world.”

who is michael madrid?

michael madrid is a musician and multidisciplinary artist based in bushwick, new york, best known as the creative force behind james world. their music combines intricate soundscapes with raw, unfiltered emotion, blurring the lines between vulnerability and satire. every performance is an invitation to connect, breaking down the barrier between artist and audience.

while music is at the core of michael’s work, their artistry spans video and performance, always with a focus on collaboration and community. driven by a belief in the transformative power of live music, they create experiences that inspire, disrupt, and resonate far beyond the stage.